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Essentials in Online Storytelling (2024)
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Introduction
Welcome -
Keynote Speaker & Guest Editor
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Get ReadyGet Oriented
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Upload Your Profile Photo
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Complete Your Student Profile
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Explore the Course Group
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Assignment Vision & GuidelinesCome Prepared
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Learn On Assignment
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Access Learning Resources
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The Story Innovation Framework
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How to Submit Assignments
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Submit Work Samples
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Receive Feedback
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The Power of StorytellingWhy Storytelling?
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Let's Talk about Popcorn
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A True Story
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Storytelling Culture
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How Your Brain Responds to Stories
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The Hollywood Perspective
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Journalistic StorytellingJournalistic Style
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Imagine a Journalism Career
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The Power of BloggingWhere is Blogging on the StoryInnovation Canvas?
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The Power of Blogging
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What Exactly is a Blog?
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Why Blog?
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Own Your Topic
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Be Specific
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Getting Started
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WordPress Can Do More Than Just Blogging
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Know Your Audience
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Identify Your Target Audience
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Create a Customer Persona
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Should I Use a Byline?
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Blog Often & Link with Others
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Perfectionism is the Enemy
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Write Like You Talk
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Be Specific & Write Short
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Choosing a Title
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Blogs Evolve
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Assignment: Develop an Audience Persona
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Assignment: Envision Your Blog
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Cultivating Curiosity and Finding Story IdeasCultivating Curiosity & Finding Story Ideas
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Novelty & Mystery
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Questions Inspire Curiosity
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Question-Asking Exercise
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Childhood Curiosity
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Start with a Question
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Topics vs. Story Ideas
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Digging Deeper with the 5 Whys
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Assignment: Find 20 Newsworthy Story Ideas
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Evaluating Newsworthiness
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News Values
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Timeliness
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Proximity
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Localizing News
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Prominence
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Conflict
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Impact
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Oddity
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Interest
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Creating Story ProposalsCompleting Your Story Proposal
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Planning StoriesFrom Story Proposal to Planning
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InterviewingLearning from Master Interviewers
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Three Keys to Interviewing
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Follow-Up Questions
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Probing Questions & Preceding Statements
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Taking Notes
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Pro Tip: Practice Taking Notes
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Finishing
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Writing Compelling LeadsWriting Compelling Leads
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Lead or Lede?
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Types of Leads
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Good Reporting Leads to Good Ledes
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Frame the Lead Early
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A Promise
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Tips for Writing an Effective Lead
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Leads to Avoid
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Creating TransitionsWhy Transitions are Important
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Understand Your Story's Structure
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Four Basic Transitions
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Designing Effective Transitions
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When Transitions Fail
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Formulating Powerful EndingsWriting Compelling Endings
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Endings Do Three Jobs
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Types of Endings
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Barriers to Writing Good Endings
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AttributionAttribution - Who's Doing the Talking?
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What is Attribution?
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How to Attribute Sources
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Why Said or Says?
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Using Quotes
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Why Verify a Quote?
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Paraphrasing
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Interrupted Quotes
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Organizing Attribution
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Attribution by Hyperlink
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Tips for Punctuating Quotes
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Verify Accuracy
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Partial Quotes
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Incomplete Quotes
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Quotes Missing Information
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When Should You Attribute?
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How Accurate Does the Quote Have to Be?
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Structure, Unity and ToneEach Story Has a Unique Shape
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Structure, Unity & Tone
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Journalism Before the 20th Century
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A New Invention Changes Journalistic Style
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Understanding the Inverted Pyramid
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The Inverted Pyramid
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Inverted Pyramid Example
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Analyze an Inverted Pyramid Example
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Activity: Order the Facts by Importance
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Basic Components of a News Article
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The Hour Glass
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Narrative
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Unity
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Unity: Point of View
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Changing Perspectives
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Unity: Tense
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Navigating Time
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Unity: Mood
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Balancing the Need for Showing and TellingStory Structure Checklist
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Show vs. Tell
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Why is Showing Important?
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The Difference Between Showing and Telling
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Transform Telling into Showing
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Choose the Most Significant Details
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Prioritize Showing
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Introducing Characters
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Study the Masters of Showing
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Show in Context
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Don't Fictionalize the News
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The Showing Equation
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When to Tell
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Eradicating Clutter from Your StorytellingEradicating Clutter
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Clutter in Everyday Life
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Clear Thinking Equals Clear Writing
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Tip: Combine Sentences to Simplify
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Remove Clutter with a Simple Process
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How to Simplify
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Developing and Verifying SourcesWhispering Chain Sources
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Where is Source Development on the StoryInnovation Framework?
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What is a Source?
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Primary & Secondary Sources
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Being an Eyewitness
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Be Careful with Online Sources
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Identify Key Players
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Engage Sources
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Find the Best Source
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Evaluating Sources
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Attributing Sources
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Attribution Levels
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Verify Accuracy
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Assignment: Identify & Verify Sources
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Visual Communication IdeasHow Storytelling Applies to Visual Journalism
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Some Ideas for Organizing and Editing Visuals
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Learning Resources for Visual Journalists
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Study the MastersTips for Eradicating Clutter
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Know and Emulate the Masters
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Learn from Everyone and Everything
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Study the Best